Your team + Our team

Collaboration is at the core of everything we do.

We integrate seamlessly into your team, harnessing your expertise whilst bringing fresh outside perspectives from over three decades of combined experience.

Our team offers strategic foresight to distil complex problems down to meaningful insights. Transforming ambitious ideas into great designs that become successful products.

Gary Poolman

Technical Director | Co-Founder

Will Soper

Creative Director | Co-Founder

Your customers and users are as unique as your brand.

They may already be loyal customers with expectations of your next product launch, or newcomers with as yet unmet needs and desires.

Our breadth of experience designing for such a diverse range of customers and end users enables us to correctly recognise and understand those needs and expectations.

Our empathy-driven approach puts the people we work with and their customers at the heart of our process.

Our diverse experience and skill set mean we can work confidently and competently in a range of sectors for businesses of all sizes and enter projects at any point of the product development journey.

We integrate seamlessly into your team, harnessing your expertise whilst bringing fresh outside perspectives and new ideas from over three decades of combined experience.

Working with you to turn ambitious ideas into great designs that become successful products.

We understand that the strength of your brand is critical to long-term success.

Your brand is the face of your business and brings loyalty from all of its stakeholders, whether that’s staff, partners, buyers or end users. So everything done in its name must uphold and shout the values and personality behind it.

Having worked with many very different brands, we can quickly tune into yours, understand the voice behind it and ensure that the designs speak that voice.

Helping you create fresh products that are tightly aligned with your brand and its evolution.

''It's not easy to understand constraints while maintaining creativity and out-of-the-box style thinking, yet Aileron champion this in all they do which make them an asset to just about any team or R&D program. If I had a chance to work with Aileron again, I wouldn't hesitate!”

JASON GREEN - CO-FOUNDER - CONTOUR

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‘‘Aileron were an invaluable, efficient and pragmatic resource for helping us bring the Pure Cordless to market’’

PABLO MONTERO - FOUNDER - LUPE

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“It has been a pleasure to work with Aileron on developing the Vycel 4. Gary and Will are totally professional, knowledgeable, technically capable and innovative in their thinking. They are structured in their approach to the project but retain the capacity to be flexible when needed. Without their involvement, we certainly would not have achieved all that we have.”

JAMES FARQUHARSON - VYCEL

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"We partnered with Aileron to recruit the best product designers to scale with our business without the inflated expense and challenge of building an internal design team. Aileron is our product design team. They are professional, exceptionally talented, organized, and feel like a natural extension of our team.’’

RACHEL GARBUTT - FOUNDER - DOTTI

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“Aileron Design has an exceptionally gifted mechanical design and engineering team. Their commitment to customer excellence and delivering the right product has inspired me personally and helped drive excellence in the many product development programs I've worked on.”

MARK HANCHETT - DIRECTOR - AXON

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''Aileron are such a cut above anyone else I worked with that I knew they were in a league of their own. They are one of those rare small teams with the skillset of what felt like 20 people. As a result, they can move quickly and go from the research and concept stage to the prototyping and costing stage without the usual bottlenecks of waiting for additional resources. Not only that, they are professional and fun to work with. They drafted scopes of work for each stage of the project, proactively revised them, and made themselves available for calls whenever needed. I can't recommend Will, Gary, and the rest of the team more highly.''

CHARLIE MELVOIN - FOUNDER
"Incredible work! Both Gary and Will produced nothing short of excellence whilst working on both our shockwave and shockpods projects. An incredibly complex, challenging and time critical project made easy due to their wealth of experience and knowledge. From initial concepts to completion, both Gary and Will offered well thought-out strategy and deliverables producing a product that far exceeded expectations! "

DOUG CAUSER - PRODUCT MANAGER & SENIOR DESIGNER - RUROC LTD

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I've been working with Aileron for a little over a year now when it comes to product design ideation, development, and technical documentation. They are an incredible company and I couldn't image working with anyone else when it comes to product design and development. All expectations have been surpassed. I look forward to our continued work together to help grow my product line and my brand. Highly recommend

JENNIFER BRAIDWOOD - FOUNDER - BRAID & WOOD

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If you’re ready to innovate, we’re here to collaborate.

Your team + Our team

Your customers and users are as unique as your brand.

We understand that the strength of your brand is critical to long-term success.

''It's not easy to understand constraints while maintaining creativity and out-of-the-box style thinking, yet Aileron champion this in all they do which make them an asset to just about any team or R&D program. If I had a chance to work with Aileron again, I wouldn't hesitate!”

‘‘Aileron were an invaluable, efficient and pragmatic resource for helping us bring the Pure Cordless to market’’

“Aileron Design has an exceptionally gifted mechanical design and engineering team. Their commitment to customer excellence and delivering the right product has inspired me personally and helped drive excellence in the many product development programs I've worked on.”

If you’re ready to innovate, we’re here to collaborate.